Oprah has survived in media by embracing the change process and helping others to embrace it along with her. She has personally undergone change in front of millions of viewers through her shows on spirituality, health, and weight loss, and encourages others to welcome change for the better. She has built her empire in an industry that is constantly changing. Oprah is known to bring on board experts that can implement the change needed within her businesses while maintaining close relationships with loyal employees and friends that work for her. Through the change process Oprah has become one of the world’s wealthiest women and uses this wealth to help others.
Oprah has become known for her ability to build relationships, knowledge building and sharing, and coherence making. Often her shows are on these very topics. She has built close relationships with many of her guests that have grown into business relationships (Dr. Phil and Dr. Oz) influencing and gaining even more followers. Many of her shows are dedicated to knowledge building and sharing to help the average viewer. Oprah has a way making difficult or emotional topics into “ah-ha” moments. She can take a complicated situation and break it down to simplified segments that are easily comprehensible. Oprah epitomizes these leadership capacities and that is why she influences millions of people worldwide.
American Academy of Achievement. (2010). Retrieved from http://www.achievement.org/autodoc/page/win0bio-1
Oprah Winfrey. (n.d.). Wikipedia. Retrieved from
The 50 most generous philanthropists. (n.d.). Bloomberg Businessweek. Retrieved from http://www.businessweek.com/interactive_reports/philanthropy_individual.html
The Oprah Winfrey Leadership Academy Foundation. (2010). Retrieved from